Like most lifestyle & recreation businesses, Dakota Splash was running flat-out delivering for enthusiasts and casual customers in their niche community. Marketing was happening — sort of — but nobody owned it, and the results were a coin flip from one month to the next. That's the moment Complete Media stepped in.
The challenge
A passionate niche audience was scattered across social platforms, and the brand wasn't showing up in the moments that drove the actual decision.
Our approach
We built a focused, lifestyle & recreation-aware plan for Dakota Splash:
- Built a brand identity that genuinely speaks the language of the community
- Created scroll-stopping photo and video content for social and the website
- Launched paid social campaigns tied to seasons, events, and product launches
- Set up reporting to learn which creative actually converted into sales
The partnership
We embedded with Dakota Splash the way an in-house marketing department would, but at a fraction of the cost. One number to call, one team that knows the business, one monthly plan that covers every channel — branding, web, content, advertising, and reporting.
The results
The result for Dakota Splash: a growing community of loyal customers and a brand that punches well above the size of its market. And because the engagement is month-to-month, the relationship keeps earning itself every 30 days.
Want results like Dakota Splash?
We've helped 250+ small and mid-sized businesses across Sioux Falls and the region grow since 2002 — across construction, real estate, restaurants, retail, healthcare, professional services, non-profits and more. If you're ready for a marketing partner that treats your business like their own, let's talk.