Hammerstone Insurance Group came to Complete Media looking for a true marketing partner — not another vendor, freelancer, or platform login. As a insurance & benefits operator serving individuals, families, and small-business owners shopping coverage, they needed someone who would learn the business, own the plan, and show up every month with work that moves the needle.
The challenge
Prospects were comparing quotes from national carriers with massive ad budgets, and the local advantage wasn't coming through online.
Our approach
We built a focused, insurance & benefits-aware plan for Hammerstone Insurance Group:
- Reframed the brand around guidance, accessibility, and long-term relationships
- Built a website organized around the questions prospects actually ask
- Launched search and social campaigns targeted by life stage and life event
- Implemented lead routing and follow-up workflows for the agency team
The partnership
Most agencies hand off the project once the website is live. We did the opposite for Hammerstone Insurance Group — the launch was the starting line. Every month since, the same team has been shipping creative, optimizing campaigns, and reporting on what's actually working.
The results
Hammerstone Insurance Group now enjoys more qualified quote requests, higher close rates, and an agency brand that competes well above its weight class. It's the same outcome we work toward with every Sioux Falls business we partner with — measurable growth, less marketing stress, and a brand the team is proud of.
Want results like Hammerstone Insurance Group?
We've helped 250+ small and mid-sized businesses across Sioux Falls and the region grow since 2002 — across construction, real estate, restaurants, retail, healthcare, professional services, non-profits and more. If you're ready for a marketing partner that treats your business like their own, let's talk.