When the leadership at Hilltop Custom Cabinets sat down with our team, the conversation wasn't about logos or hashtags. It was about homeowners and commercial GCs across the region, where the next ten customers were going to come from, and how to build a marketing program that wouldn't burn the budget figuring it out.
The challenge
Word-of-mouth had carried them for years, but new competitors with bigger ad budgets were starting to show up at the top of every Google search — and bid jobs they should have won.
Our approach
We built a focused, construction & trades-aware plan for Hilltop Custom Cabinets:
- Repositioned the brand around craftsmanship, safety, and on-time delivery
- Built a fast, mobile-first website organized around the services that actually drive revenue
- Launched Google search ads and Local Services ads tied to high-intent keywords
- Added review-generation and post-job follow-up to compound the referral engine
The partnership
Most agencies hand off the project once the website is live. We did the opposite for Hilltop Custom Cabinets — the launch was the starting line. Every month since, the same team has been shipping creative, optimizing campaigns, and reporting on what's actually working.
The results
Hilltop Custom Cabinets now enjoys more qualified bid requests, a steadier pipeline through the off-season, and a brand that finally looks as good as the work. It's the same outcome we work toward with every Sioux Falls business we partner with — measurable growth, less marketing stress, and a brand the team is proud of.
Want results like Hilltop Custom Cabinets?
We've helped 250+ small and mid-sized businesses across Sioux Falls and the region grow since 2002 — across construction, real estate, restaurants, retail, healthcare, professional services, non-profits and more. If you're ready for a marketing partner that treats your business like their own, let's talk.