Sportsmax Radio came to Complete Media looking for a true marketing partner — not another vendor, freelancer, or platform login. As a lifestyle & recreation operator serving enthusiasts and casual customers in their niche community, they needed someone who would learn the business, own the plan, and show up every month with work that moves the needle.
The challenge
A passionate niche audience was scattered across social platforms, and the brand wasn't showing up in the moments that drove the actual decision.
Our approach
We built a focused, lifestyle & recreation-aware plan for Sportsmax Radio:
- Built a brand identity that genuinely speaks the language of the community
- Created scroll-stopping photo and video content for social and the website
- Launched paid social campaigns tied to seasons, events, and product launches
- Set up reporting to learn which creative actually converted into sales
The partnership
From day one, Sportsmax Radio got a dedicated team — strategist, designer, web developer, copywriter, and advertising manager — under one all-inclusive monthly engagement. No surprise invoices. No "out of scope." No long-term contract. Just a partner that's accountable for the outcomes.
The results
Today Sportsmax Radio has a growing community of loyal customers and a brand that punches well above the size of its market. What started as a single engagement has become a long-term partnership — exactly the kind of relationship we build with every client.
Want results like Sportsmax Radio?
We've helped 250+ small and mid-sized businesses across Sioux Falls and the region grow since 2002 — across construction, real estate, restaurants, retail, healthcare, professional services, non-profits and more. If you're ready for a marketing partner that treats your business like their own, let's talk.