When the leadership at VanLaecken Orthodontics sat down with our team, the conversation wasn't about logos or hashtags. It was about families and adult patients shopping for a new provider, where the next ten customers were going to come from, and how to build a marketing program that wouldn't burn the budget figuring it out.
The challenge
Patient acquisition was leaning entirely on referrals, with no real plan for new families moving into the area or competing chairs opening down the street.
Our approach
We built a focused, dental & orthodontics-aware plan for VanLaecken Orthodontics:
- Refreshed the brand and patient-experience messaging across every touchpoint
- Built a modern website with online scheduling and service pages tuned for search
- Launched targeted ads for new-patient offers and high-margin procedures
- Automated review requests after appointments to build social proof
The partnership
From day one, VanLaecken Orthodontics got a dedicated team — strategist, designer, web developer, copywriter, and advertising manager — under one all-inclusive monthly engagement. No surprise invoices. No "out of scope." No long-term contract. Just a partner that's accountable for the outcomes.
The results
The result for VanLaecken Orthodontics: a steady pipeline of new patients, more visibility for high-value services, and a practice that grows even when referrals slow. And because the engagement is month-to-month, the relationship keeps earning itself every 30 days.
Want results like VanLaecken Orthodontics?
We've helped 250+ small and mid-sized businesses across Sioux Falls and the region grow since 2002 — across construction, real estate, restaurants, retail, healthcare, professional services, non-profits and more. If you're ready for a marketing partner that treats your business like their own, let's talk.