Hilltop Coaching came to Complete Media looking for a true marketing partner — not another vendor, freelancer, or platform login. As a construction & trades operator serving homeowners and commercial GCs across the region, they needed someone who would learn the business, own the plan, and show up every month with work that moves the needle.
The challenge
Word-of-mouth had carried them for years, but new competitors with bigger ad budgets were starting to show up at the top of every Google search — and bid jobs they should have won.
Our approach
We built a focused, construction & trades-aware plan for Hilltop Coaching:
- Repositioned the brand around craftsmanship, safety, and on-time delivery
- Built a fast, mobile-first website organized around the services that actually drive revenue
- Launched Google search ads and Local Services ads tied to high-intent keywords
- Added review-generation and post-job follow-up to compound the referral engine
The partnership
Most agencies hand off the project once the website is live. We did the opposite for Hilltop Coaching — the launch was the starting line. Every month since, the same team has been shipping creative, optimizing campaigns, and reporting on what's actually working.
The results
Today Hilltop Coaching has more qualified bid requests, a steadier pipeline through the off-season, and a brand that finally looks as good as the work. What started as a single engagement has become a long-term partnership — exactly the kind of relationship we build with every client.
Want results like Hilltop Coaching?
We've helped 250+ small and mid-sized businesses across Sioux Falls and the region grow since 2002 — across construction, real estate, restaurants, retail, healthcare, professional services, non-profits and more. If you're ready for a marketing partner that treats your business like their own, let's talk.