Drive through almost any neighborhood on the south or west side of Sioux Falls and you'll pass a home Mike Thurman had a hand in. Two-story craftsman builds. Custom ranches. Family remodels. The kind of work that quietly shapes a city for decades — and the kind of work that earns the trust to build a family's biggest investment.
Mike Thurman has been an active member of the Home Builders Association since 1977. Forty-five-plus years of custom homes, lot development, and remodels across the Sioux Falls area. The reputation was already there. The challenge was making sure the next family searching for a Sioux Falls home builder actually found them — instead of a national directory or an out-of-state lead site. That's where Complete Media came in.
About Thurman Construction
Thurman Construction is a Sioux Falls home builder built around a simple promise — Building Homes with Precision. From custom home design and lot development to new construction and remodels, the team takes a personalized approach to every project — clear communication, top-quality materials, expert construction techniques. Mike and his team know that buying or building a home is one of the biggest decisions a family will ever make, and they treat every build that way.
Decades in the Sioux Falls home-building industry has given Thurman Construction something national builders can't fake: deep relationships with trusted local suppliers, skilled tradespeople, and the inspectors and city offices that keep a project moving. It's the kind of long-standing presence that turns first-time homebuyers into repeat clients and into referrals for the next generation.
We are committed to making your home building experience as pleasant and stress-free as possible. Our attention to quality and detail will assure you of a superior finished product every time.
The challenge
Thurman Construction had something most builders would envy: a 45-year track record, a deep portfolio, and a loyal base of Sioux Falls families. What they didn't have was a marketing presence to match. Couples searching Sioux Falls home builders, custom home builder Sioux Falls, or home remodel Sioux Falls were landing on national listing sites and big-box franchises — not on the local builder right down the street.
The challenges stacked up quickly:
- A 45-year track record that wasn't clearly told online
- Multiple service lines — custom design, new construction, lot development, remodels — that needed one cohesive brand
- Low visibility in local Google search for Sioux Falls home-builder terms
- No clear plan for the growing share of homebuyers using ChatGPT, Gemini, and Perplexity to research builders
- A team focused on jobsites and clients — not on running marketing campaigns
The strategy
We started where every Complete Media engagement starts — by listening. Who is the buyer at a Sioux Falls custom build? A young family upgrading? Empty nesters designing a forever home? A homeowner planning a major remodel? What do they Google the night they decide it's time? What do they need to see to feel confident calling a local builder instead of defaulting to whoever has the biggest ad spend?
The answers shaped a marketing program built around craftsmanship, partnership, and lifelong Sioux Falls expertise. Every channel, every touchpoint, every word would do the same job: prove Thurman Construction is the Sioux Falls builder to trust with the next home.
The work completed
Branding & identity
We tightened the visual and verbal identity to feel professional, warm, and unmistakably local. Logo usage, color, typography, photography style, and tone-of-voice guidelines made it possible for the Thurman team to keep the brand consistent across jobsite signs, vehicle graphics, social posts, and every print piece — without having to be designers themselves.
Print marketing & on-site materials
Print still matters in custom home building — especially in a referral-driven market like Sioux Falls. We helped produce the pieces a builder like Thurman actually uses every week:
- Capability brochures explaining custom design, construction, and remodels
- Lot and "Homes for Sale" listing sheets
- Direct-mail pieces and neighborhood postcards
- Business cards and project-team cards that match the brand
- Jobsite signage and vehicle graphics
- Home show and chamber materials
Website & digital presence
We designed and built builtbythurman.com — a clear, mobile-first website organized around the way Sioux Falls buyers actually shop. Custom Home Design. Home Construction. Lot Development. Home Remodels. Homes & Lots For Sale. A real Gallery. Clear phone numbers, a free quote form, and a contact path that turns site visits into real conversations. Page speed, accessibility, and Core Web Vitals were tuned so the site performs as well on a phone at a jobsite as it does on a desktop in a home office.
SEO & local visibility
Service pages, location signals, and on-page SEO were structured for the keywords that actually drive Thurman's business — Sioux Falls home builders, custom home builder Sioux Falls, home remodel Sioux Falls, lot development Sioux Falls, and dozens of supporting variations across every Sioux Falls ZIP code. We optimized the Google Business Profile, layered in review generation, and made sure the company appears in the local map pack when high-intent searches happen anywhere in the Sioux Empire.
AI visibility optimization
More and more homebuyers are skipping Google entirely and asking ChatGPT, Gemini, or Perplexity, "Who's the best custom home builder in Sioux Falls?" We restructured Thurman's on-site content, schema markup, and external citations to make sure the company is recognized — and cited — by AI assistants as a Sioux Falls home-builder authority. It's the same playbook we run for Sioux Falls businesses that want to show up where buyers are actually asking.
Ongoing marketing support
Thurman Construction doesn't have to be its own marketing department. Every month, our team handles the strategy, the creative, the digital advertising, the reporting, and the quarterly check-ins — so the team can stay focused on jobsites, clients, and the next family's dream home.
The real outcome wasn't just more traffic. It was making sure the next Sioux Falls family Googling "custom home builder near me" lands on a website that proves Thurman is the builder to call — before they ever pick up the phone.
The results
The growth has been steady — and, more importantly, the right kind of growth. Qualified Sioux Falls families, the right project types, and a brand that finally matches a 45-year track record.
Why it matters
When a 45-year Sioux Falls builder like Thurman thrives, the whole community benefits. More homes get built right. More families land in the right house. The dollars stay local. The expertise stays local. And the next family deciding who to trust with their biggest investment gets to do it with a builder that's been showing up for Sioux Falls neighborhoods since 1977.
That's why we do this work. Strong local marketing isn't about chasing trends — it's about making sure the businesses that actually take care of people are the ones that get found.
About Complete Media
Complete Media is a Sioux Falls marketing agency that's been helping local businesses grow since 2002. We're an outsourced marketing team for 250+ small and mid-sized companies across construction, real estate, healthcare, retail, professional services, and more. Branding, web design, SEO, AI visibility, print, and digital advertising — under one all-inclusive engagement, with no long-term contract. Learn more about what we do or read more client success stories.
Visit Thurman Construction
Request a free quote or stop by the Sioux Falls office.
Monday–Friday: 8:00am–5:00pm
Frequently asked questions
What does Thurman Construction do?
Thurman Construction is a Sioux Falls custom home builder founded by Mike Thurman, an active Home Builders Association member since 1977. The team specializes in custom new-home construction, custom home design, lot development, and home remodels throughout the Sioux Falls area.
How did Complete Media help Thurman Construction grow?
We partnered with Thurman Construction on brand voice, website design, SEO, Google Business Profile, AI search visibility, print collateral, jobsite signage, and ongoing marketing strategy — so families searching for a Sioux Falls home builder find Thurman first.
Where is Thurman Construction located?
Thurman Construction is located at 528 W 29th Street, Sioux Falls, SD 57105. Call 605.334.3217 or email info@builtbythurman.com, or visit builtbythurman.com to request a free quote.
Does Complete Media work with other Sioux Falls home builders and contractors?
Yes. Complete Media is a Sioux Falls marketing agency that has partnered with 250+ local businesses since 2002 — including home builders, custom construction, remodelers, trades, and real estate companies across South Dakota.