Client success story: Old Orchard Cafe & Catering — how a 30-year Sioux Falls kitchen became the first name office managers find

There is a moment in every Sioux Falls office that decides who gets the order. It is 3:40 in the afternoon, there are twenty-six people in a training room tomorrow at noon, and someone has to pick lunch. Whoever that person finds first — and trusts — wins the day.

For more than thirty years, **Old Orchard Cafe & Catering** has been the answer to that moment. Box lunches, hot buffets, breakfast trays, dessert bars, and full-service catering for meetings, conferences, board rooms, job sites, and family gatherings across the Sioux Falls metro. Real food, made that morning, carried in by their own crew in red shirts. The food was never the problem. The problem was that the office manager searching *"catering Sioux Falls"* on a phone at 3:40 was landing on a national ordering platform instead. That is where Complete Media came in.

> "Late food is broken food. Our delivery windows are promises, not estimates."

About Old Orchard Cafe & Catering

Old Orchard opened in **1992** as a neighborhood cafe on 56th Street in Sioux Falls, cooking everything from scratch every morning. Around 2001, regulars started asking the kitchen to feed their teams — and box lunches and hot buffets quietly became a second business. By 2012 catering had taken over, with a dedicated crew, delivery vans, and delivery windows the company treats as promises. Today Old Orchard feeds the whole metro from the same kitchen with the same care.

What they offer:

• **Box lunch delivery** — sandwiches, wraps, salads, sides, and treats packed and labeled for meetings and training rooms
• **Hot lunch buffets** — full hot entrees, sides, and setup for conferences and company events
• **Breakfast and morning catering** for early meetings and all-day sessions
• **Special event and family catering** — celebrations, receptions, and gatherings
• **Delivery and setup by their own team** — never a third-party courier
• **Orders from 5 to 5,000** — small board rooms to large conferences

What they believe: on time, made today, exactly right, and real care from the phone to the kitchen to the door. That is not marketing language borrowed from a brochure — it is the four-point standard posted on their own wall, and it became the spine of everything we built.

**Contact Old Orchard Cafe & Catering**

• Website: [oldorchardsiouxfalls.com](https://oldorchardsiouxfalls.com)
• Phone: **605.940.1965**
• Email: [info@oldorchardsiouxfalls.com](mailto:info@oldorchardsiouxfalls.com)
• Address: 500 E 56th St N, Sioux Falls, SD 57104

The challenge

Old Orchard had everything a Sioux Falls business buyer wants, and almost none of it was working online:

• National ordering platforms, delivery apps, and restaurant directories owned page one for **catering Sioux Falls** and **box lunch delivery Sioux Falls** — then charged local kitchens for the privilege of being listed
• The catering side of the business was hidden behind the cafe story, even though catering had been the main business for a decade
• The website did not answer the questions that actually close an order: lead time, minimums, delivery area, setup, dietary options, and how to get a quote fast
• Brand presentation drifted between menus, box labels, vehicle graphics, and the website
• No structured presence in ChatGPT, Gemini, or Perplexity, where office managers now ask "who caters lunch for 30 people in Sioux Falls?"
• Kitchen time is finite. From 4am prep to the last delivery, nobody in that building has an hour to spend in a marketing dashboard

The strategy

Corporate catering is a repeat, low-drama purchase made under time pressure. The buyer is rarely shopping for the cheapest option — they are shopping for the one that will not embarrass them at noon. So the goal was never volume. It was to be **the obvious, low-risk Sioux Falls answer** at the exact moment someone starts looking, and to make the reasons to trust Old Orchard impossible to miss.

> One consistent brand from box label to search result. One website organized around what buyers actually do — browse the menu, picture the setup, check the details, request a quote. One coordinated push across local SEO, AI search, content, and print.

The work completed

Branding

The positioning was already true; we made it the spine of everything: **fresh, innovative, personal — and on time, every time.** We tightened logo usage across the website, menus, box labels, vehicle graphics, staff shirts, and social profiles, so the red shirts a client sees walking into their board room match the mark they saw on Google that morning. Then we replaced generic catering language with specifics: since 1992, 30+ years, orders from 5 to 5,000, delivered and set up by our own crew.

Print marketing

• Catering menus and box lunch sheets that answer minimums, lead time, and pricing up front
• Drop-off materials and box labeling that carry the brand into every meeting room
• Direct mail and reminder pieces timed to budget season and busy meeting months
• Business cards, quote folders, and order forms for the sales conversations
• Signage and vehicle graphics — a delivery van in a downtown parking ramp is a billboard that shows up on time

Website development

We built oldorchardsiouxfalls.com around what a catering buyer actually comes to do: see the food, understand the options, and get a quote. Fast and mobile-first, because most of this research happens on a phone between meetings. Real photography of the spreads, the boxes, and the crew instead of stock food. Clear pages for the menu, catering types, about, reviews, and contact — each with an obvious path to request a quote or call. Structured data, clean headings, strong Core Web Vitals, and descriptive alt text throughout.

SEO

Search work focused on real-intent terms — catering Sioux Falls, box lunch delivery Sioux Falls, corporate catering Sioux Falls, office lunch catering, event catering South Dakota — each mapped to a page built to answer that search. Tighter titles and metas, internal linking between menu, catering, and quote pages, and content that turns thirty years of kitchen knowledge into pages a national platform cannot fake.

Local visibility

Google Business Profile optimized with accurate categories, service area, hours, real food photography, and regular posts. Citations cleaned so the name, address, and phone match everywhere. And a review habit built into the end of every large order — in catering, the reviews are the tasting.

AI visibility optimization

More buyers now open ChatGPT, Gemini, or Perplexity before Google. Those systems answer from clear, structured, well-cited content — so we made Old Orchard easy to quote: plain-language pages about what they cater and how ordering works, real numbers with context, FAQs written the way office managers actually ask, schema markup on the business, and consistent facts across the site, Google, and directories.

Ongoing marketing support

A partnership, not a project: monthly content, seasonal campaigns timed to meeting and holiday catering windows, Google Business Profile updates, social support, menu updates as the kitchen changes, print as needed, and reporting that shows what actually generated quote requests and phone calls.

The results

• A brand that finally matches the reputation — three decades of Sioux Falls catering, presented like it
• Higher-quality quote requests from businesses who found Old Orchard directly instead of through a platform
• Improved local search visibility for Sioux Falls catering and box lunch terms
• Catering positioned as the main business rather than a side note of the cafe story
• Growing AI search presence — Old Orchard now surfaces in assistant answers about Sioux Falls catering
• Stronger brand recognition across offices that see the red shirts and the boxes every week
• Kitchen time back, which during a 5,000-guest week is the highest-return result of all

Why it matters

When a Sioux Falls company can find a local kitchen instead of a national platform, the money, the hospitality, and the accountability all stay here. The people who cooked your lunch are the people who carry it in, and they live three miles away. Strong marketing is not about being loud. It is about making sure the best local option is also the easiest one to find.

About Complete Media

Complete Media is a **Sioux Falls marketing agency** that has partnered with 250+ local businesses since 2002 — restaurants and food service, construction and trades, home services, insurance, real estate, retail, and non-profits. [Branding, websites, print, SEO, AI visibility, and digital advertising](/what-we-do) from one local partner. See more [client success stories](/success-stories).

FAQs

**Who is Old Orchard Cafe & Catering?** A family-run Sioux Falls catering company and cafe serving the metro since 1992, specializing in box lunch delivery, hot buffets, and event catering for orders from 5 to 5,000 guests.

**How did Complete Media help them grow?** Brand consistency, a mobile-first catering website, local SEO, Google Business Profile optimization, AI search visibility, print and menu materials, and ongoing marketing support.

**Do you only work with restaurants?** No. Old Orchard is one of many Sioux Falls clients across dozens of industries.

**Do you require long-term contracts?** No. Our most popular engagement starts at $495/month, all-inclusive, no long-term contract.

Want results like Old Orchard?

If you run a Sioux Falls business with a great reputation and a digital presence that does not match it, this is exactly the work we love. [Reach out through our contact page](/contact), explore [what we do](/what-we-do), or call **605.360.2259** — and if you need lunch for your team tomorrow, call Old Orchard at **605.940.1965** or visit [oldorchardsiouxfalls.com](https://oldorchardsiouxfalls.com).