Client success story: Splash City — how a 1985 family-owned hot tub retailer became the first name backyard shoppers find

Somewhere in Sioux Falls tonight, a couple is scrolling hot tub photos after the kids go to bed. In Rapid City, a runner is reading about cold plunges and contrast therapy. Outside Sioux City, a family is measuring a deck to see if a swim spa fits. All three shopping trips start the same way — on a phone, months before anyone walks into a showroom.

**Splash City** has been the right answer to all three since **1985**. Premium hot tubs, swim spas, saunas, cold plunges, above-ground and semi-inground pools, Brunswick pool tables and game room furniture, Homecrest patio sets and fire tables — hand-picked, delivered, and serviced by their own crews out of four showrooms across South Dakota and Iowa. The expertise was never in question. The problem was that national spa brands and big-box patio departments were getting found first. That is where Complete Media came in.

> "Three showrooms. One promise: you'll love the water."

About Splash City

Splash City is a family owned specialty retailer serving South Dakota and Iowa since 1985 — 40 years of backyards. They sell and service Jacuzzi®, Sundance® Spas, Kodiak, Doughboy, Brunswick, Homecrest and Oriflamme, with certified water-care technicians, in-house delivery and installation, and service on every brand — not just the ones they sell.

What they do:

• **Hot tubs and cold plunges** — a year-round backyard escape, with wet-test tubs in the showroom
• **Swim spas** — swim, exercise, and recover at home
• **Saunas** — traditional and full-spectrum infrared
• **Pools** — above-ground and semi-inground, professionally installed
• **Game room** — Brunswick pool tables, shuffleboards, and furniture
• **Outdoor living** — patio furniture and fire tables
• **Service and water care** — repair, maintenance, and free water testing for life at any location

What they believe: no pressure, no rush. Test-soak first, then tune the model, jets, cabinet color, and site prep to the yard and the lifestyle. That standard became the spine of everything we built.

**Contact Splash City**

• Website: [splashcityinc.com](https://splashcityinc.com)
• Phone: **877.289.2713** · Sioux Falls 41st Street: **(605) 331-6016**
• Email: [info@splashcityinc.com](mailto:info@splashcityinc.com)
• Address: 1201 W 41st St, Sioux Falls, SD 57105 — plus showrooms in Sioux Falls Eastside, Rapid City, and Sioux City

The challenge

Splash City had everything a wellness shopper wants, and much of it was invisible at the moment of search. National spa manufacturers outranked the local dealer who actually delivers and services the tub. The sauna and cold plunge categories — the fastest-growing part of the business — were buried. Four showrooms across two states meant four separate local search footprints to win. Brand presentation drifted between print promos, showroom signage, home show booths, and social. And nobody at a family-owned retailer during delivery season has an hour a day for a marketing dashboard.

The strategy

Big-ticket backyard purchases are researched for months and decided in a showroom. So the goal was not clicks — it was **booked showroom visits and wet tests** from people already close to buying, and being the obvious local authority the moment someone starts looking.

The work completed

**Branding.** The positioning was already true; we made it the spine of everything: family owned since 1985, wet-test before you buy, service on every brand. Logo usage tightened across the website, showroom signage, delivery vehicles, staff apparel, print promos, and social profiles — so the truck in the driveway matches the mark on the phone.

**Print marketing.** Seasonal promo flyers and sale sheets, water-care and warranty leave-behinds, brochures for each category, business cards, showroom and window signage, and home and garden show booth materials that read the same as the website.

**Website development.** We built splashcityinc.com around what a shopper actually comes to do: browse models, compare categories, check current promotions, and book a showroom visit. Fast, mobile-first, with clear paths for hot tubs, swim spas, saunas, pools, game room, outdoor living, and service — plus product detail pages with real lifestyle photography, structured data, clean headings, strong Core Web Vitals, and descriptive alt text.

**SEO.** Search work focused on real-intent terms — hot tubs Sioux Falls, swim spas South Dakota, infrared sauna Sioux Falls, cold plunge Rapid City, above-ground pools Sioux City, hot tub service and repair — each mapped to a page built to answer that search, with internal linking between category, model, promo, and booking pages.

**Local visibility.** Google Business Profiles optimized for all four showrooms with accurate categories, hours, service areas, real photography, and regular posts for promotions and new models. Citations cleaned so name, address, and phone match everywhere, and a review habit built into the end of every delivery.

**AI visibility optimization.** More buyers open ChatGPT, Gemini, or Perplexity before Google. Those systems answer from clear, structured, well-cited content — so we made Splash City easy to quote: plain-language pages about brands and categories, FAQs written the way shoppers actually ask, schema markup on the business and products, and consistent facts across the site, Google, and directories.

**Ongoing marketing support.** A partnership, not a project: promotions on a calendar timed to spring pool season and fall hot tub season, social support, home show campaigns, print as needed, and reporting that shows what actually generated calls and showroom appointments.

The results

• A brand that finally matches the reputation — 40 years of backyards, presented like it
• More showroom visits and wet tests booked directly from search instead of through a manufacturer locator
• Improved local search visibility across Sioux Falls, Rapid City, and Sioux City
• Saunas and cold plunges positioned as headline categories rather than an afterthought
• Growing AI search presence — Splash City now surfaces in assistant answers about South Dakota hot tubs and swim spas
• Stronger brand recognition at home shows and across four showroom markets
• Time back for the team, which during delivery season is the highest-return result of all

Why it matters

When a family in Sioux Falls can find the local dealer instead of a national brand page, the delivery crew, the water testing, and the warranty help all stay here — and the person who sold you the tub is the person who answers when a jet quits in January. Strong marketing is not about being loud. It is about making sure the best local option is also the easiest one to find.

About Complete Media

Complete Media is a **Sioux Falls marketing agency** that has partnered with 250+ local businesses since 2002 — retail, home services, construction and trades, insurance, real estate, hospitality, and non-profits. [Branding, websites, print, SEO, AI visibility, and digital advertising](/what-we-do) from one local partner. See more [client success stories](/success-stories).

FAQs

**Who is Splash City?** A family owned hot tub, swim spa, sauna, pool, and outdoor living retailer serving South Dakota and Iowa since 1985, with showrooms in Sioux Falls, Rapid City, and Sioux City.

**How did Complete Media help them grow?** Brand consistency, a mobile-first showroom website, local SEO across four locations, Google Business Profile optimization, AI search visibility, print and signage, social support, and ongoing marketing.

**Do you only work with retailers?** No. Splash City is one of many clients across dozens of industries.

**Do you require long-term contracts?** No. Our most popular engagement starts at $495/month, all-inclusive, no long-term contract.

Want results like Splash City?

If you run a local business with a reputation your online presence does not match, this is exactly the work we love. [Reach out through our contact page](/contact), explore [what we do](/what-we-do), or call **605.360.2259** — and if your backyard needs an upgrade, call Splash City at **877.289.2713** or visit [splashcityinc.com](https://splashcityinc.com).